Nearly 10 million people watched and more than 71,000 - downloaded Japanese Spitz Simba's photo from Pexels website from the moment it was uploaded.

SIMBA TSAR ZVEREI, also known as Pets Couturier SIMBA, smiles from the pages of online stores of Amazon and Yahoo sites, images for testing print quality of printers by Epson company and others, numerous articles about dogs and advertisements of master-classes. His photo is offered as a screensaver for mobile phones by Huawei, etc.

Simba also became the face of publication in The Times of India (one of the most widely read and reputable newspapers in India. Circulation (3 million copies in 2013) bypasses all English-language large-format newspapers in the world) and news releases on the Lithuanian National Television, LRT Televizija highlighting the 2018 World Dog Championship.